Frisco Hotel Changes Brands, Undergoes Revamp

The Clara Hotel has officially opened, all part of a $4 million transformation of the former NYLO Dallas/Plano Hotel. Originally opened in 2007, the property was the first hotel launched under the NYLO Hotels brand and is widely credited as the country’s first loft-style lifestyle hotel.

Located at 8201 Preston Rd. on the Plano-Frisco border, The Clara remains part of Hilton’s Tapestry Collection but has been overhauled by Dallas-based investment firm NewcrestImage, which acquired the property in 2025. The company has refreshed nearly every guest-facing space, from the hotel’s 176 guest rooms to its food and beverage offerings.

The hotel has also renovated exterior features, including the pool and courtyard, as well as interior features, such as event spaces.

The company’s principals have owned and operated lodging properties since 1977, when they bought their first property, a 22-room roadside motel in Marlin, TX.