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California  + Bay Area  + Office  | 

Flood Building in San Francisco’s Union Square Undergoes Rebranding

The historic Flood Building in San Francisco has completed a full rebrand following Kidder Mathews’ assignment earlier this year to oversee leasing of its multi-tenant office space and property management for the entire building. Located at 870 Market St., the 12-story, 300,000-square-foot Union Square property is unveiling a refreshed identity in a new website.

Construction on the building began in 1902, commissioned by James Clair Flood’s son, James L. Flood, as a tribute to his father. Completed in 1904, it is among the few major downtown structures to withstand
the 1906 earthquake and fire. The property has remained under Flood family ownership for more than a century.

“The Flood Building is more than a piece of history—it’s a living landmark at the heart of San Francisco,”
said Kidder Mathews SVP Jim Walker, who leads the office leasing assignment alongside Scott Vix, CCIM, SIOR; Martin Melbardis; and Kate Schmitz. “Immaculately preserved and modernized where it matters, the building’s story is already here. This rebrand is about telling that story, showcasing its stature and inviting new tenants to be part of its next chapter as the city looks ahead to the future.”

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Kidder Mathews' Walker

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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