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Flipping the Switch on Solar at CRE Developments

Veteran Los Angeles industrial developer Xebec completed the largest recent solar installation in L.A. on the roof of one of its developments in Sun Valley. The installation will eventually result in 4.3 million pounds of carbon reduction, the equivalent of making roughly 1,000 homes carbon-free.

The project is part of LADWP’s CLEAN LA Solar program—also known as the Feed-in Tariff (FiT) program—which allows commercial property owners in L.A. to take advantage of thousands of acres of underutilized rooftop space by generating energy through solar panels and selling it to the LADWP at a competitive fixed rate.

Xebec’s Randy Kendrick shared insights on how the project came together, and why it is important to both do something good for the environment and to increase the return on investment of a development.

Q: Why is installing solar panels on the roof an attractive opportunity / revenue stream for Xebec and its investors?
A:
Installing solar systems on the rooftops of industrial buildings makes all the sense in the world for the real estate asset itself, as well as contributing to the expansion of renewable energy systems on the energy grid. Early-on, the solar systems were on racks that were damaging to the roof membrane. But with recent innovations, the current systems are worked into the overall TPO roof membrane, so they have become much more attractive for long-term landlords. This also creates a revenue stream that is measurable, and adds to the property’s value based on applicable cap rates.

Q: How common is it for industrial developers to install solar on the rooftops? And how did this opportunity arise for Xebec?
A:
Here in Southern California it is becoming more common every day. In other parts of the country, where hail storms and other extreme weather occurs, it is not widely utilized. Xebec has been researching solar installations on Southern California assets for years. But the opportunity recently really came into focus when the systems were properly integrated with the TPO roofing systems.

Q: What does the future look like for Xebec in relation to this solar initiative? Will you retro fit current buildings?
A:
The future looks very bright for the installation of solar systems on newly-developed assets, as well as selectively retrofitting systems on existing assets. The systems are particularly attractive when an existing roof needs to be replaced based on its age.

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

Connect With Xebec’s Kendrick

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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