Flacks Buys Augusta Crowne Plaza

Flacks Group acquired the 180-room Crowne Plaza North Augusta, an IHG Hotel, for $41.6 million. It’s located on the banks of the Savannah River, a short distance from the iconic Augusta National Golf Club, home of The Masters Tournament.

Built in 2019, the Crowne Plaza North Augusta caters to both business and leisure travelers, especially during key events such as the Masters Tournament and the Augusta National Women’s Amateur (ANWA). The hotel features meeting spaces and dining options, including the steakhouse Salt + Marrow and the rooftop bar Jackson’s Bluff.

Adjacent to the Augusta GreenJackets’ minor league baseball park and situated within the expanding Riverside Village community, the hotel provides easy access to high-end retail, luxury housing, cultural attractions, and diverse cuisine. Its unique location allows guests to experience the best of Augusta.

Flacks Group was represented by Hodges Ward Elliott and advised by Blue Lotus Ventures in this acquisition. J.P. Morgan provided financing.