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Fitwel Affiliate Receives Strategic Investment from QuadReal Property Group

Active Design Advisors Inc. (Adai), an affiliate of the Center for Active Design (CfAD), the sole operator of Fitwel, has received a strategic capital investment from QuadReal Property Group (QaudReal), a global real estate investment, operating and development company headquartered in Vancouver, British Columbia.  

New York City-based Adai will use the investment to further accelerate Fitwel’s technology infrastructure for ease of use at an enterprise scale and increase its ability to generate benchmark data to underpin operational value creation. Financial terms of the transaction weren’t disclosed. 

QuadReal is the latest real estate industry leader to invest in Adai, joining RET Ventures and Kilroy Realty Corp. “As stakeholders increasingly recognize the health and wellbeing of building occupants as a business imperative, they are turning to tools to benchmark and validate data to quantify the value that healthy building strategies are delivering to their properties,” says Joanna Frank, president and CEO, Adai.  

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).