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Fitness Brand TMPL to Establish Midtown Manhattan Flagship at 200 Madison Ave.

George Comfort & Sons and its partners Jamestown and Loeb Partners Realty have completed a 15-year lease agreement with TMPL to create the fitness brand’s new flagship location in a retail space at 200 Madison Ave., a Midtown Manhattan office tower currently undergoing a repositioning. TMPL’s new flagship will open later this year with 26,000 square feet across the tower’s ground floor and basement levels.  

“Our transformation of 200 Madison is bringing a new perspective and energy to the tower, and we are pleased that our street-level renovations have succeeded in drawing an exciting fitness brand like TMPL,” said George Comfort & Sons President and CEO Peter S. Duncan.     

Duncan and George Comfort & Sons’ Matt Coudert and Andrew Conrad represented 200 Madison ownership. TMPL was represented by Neil Seth, Kenji Ota, Kathryn Cruz and Jennifer Konefsky of Cushman & Wakefield. 


Inside The Story

George Comfort & Sons' Duncan

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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