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New York & Tri-State  + Downtown New York  + Office  | 

Fintech Firm Relocates Headquarters to Historic 838 Broadway

GlossGenius, a financial technology company that powers the self-care industry through its spa and salon software, has leased 13,619 square feet of office space at 838 Broadway, a landmarked property owned by ZG Capital Partners. The company’s relocation from SoHo represents the first transaction in the building following ZG Capital’s recently completed full-building renovation.

Originally designed by Stephen Decatur Hatch in 1876, 838 Broadway was built on the site of President
Theodore Roosevelt’s great-great uncle James T. Roosevelt’s home. Ownership engaged architecture firm Spectorgroup to execute a gut renovation of the 80,000-square-foot boutique asset.

A JLL agency team led by vice chairman Mitchell Konsker, executive managing directors Benjamin Bass
and Greg Wang and associate VP Thomas Swartz represented ZG Capital Partners. SVP Joseph Sipala, associate VP Hannah Bernstein and associate Stefanie Rock represented GlossGenius.

“ZG Capital’s vision to revitalize this historic property with a hospitality-infused design has combined the
building’s timeless elegance with design elements and modern finishes that create a superior office
environment for contemporary space users,” said Konsker.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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