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Federal Realty Launches Contactless Exchange for Retailers

Ahead of a phased re-opening for shopping center tenants in the coming weeks, Federal Realty Investment Trust (NYSE: FRT) is launching The Pick-Up, a curbside, contactless exchange.

Scheduled to launch on May 15 at Federal’s properties in the D.C. metro area and nationally, the initiative is intended to provide a centralized service that retailers and restaurants of all sizes can take advantage of, particularly small businesses.

“The Pick-Up takes what is already a growing trend and builds a scalable platform making it easier for merchants and customers to coordinate the quick, contactless exchange of products to help our tenants drive demand given the immediate effects of COVID-19,” said Don Wood, CEO of the Rockville, MD-based REIT.

He added, “Long term, this national platform delivers a resource for our merchants to evolve with this growing channel within brick and mortar.”

Pictured: A rendering of The Pick-Up at Federal Realty’s Pike and Rose in North Bethesda, MD.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).