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California  | 

“False Narratives” and Setting the Record Straight About Bay Area’s Economic Impact

California has vexed critics by continuing to be one of the fastest-growing economies in the U.S. Job growth has been among the fastest in the nation, and the state recently became the world’s 5th largest economy, surpassing the United Kingdom in terms of output, writes Beacon Economics’ Christopher Thornberg.

Yet, as Thornberg notes, those facts haven’t stopped negative or misleading predictions about the state of the state’s economy. That is dangerous he points out because these “false narratives” cause policymaker attention to focus on things that “don’t matter, while allowing them to ignore things that do.”

“No one doubts the strength of Silicon Valley,” says Thornberg. But the Bay Area’s fortunes don’t override the economic realities of the rest of the state.

Thornberg says the full picture is more than focusing only on high rental costs, high taxes and stifling regulations that are often blamed for driving mass outflows of business and higher-income families. He says, “the data reveal a picture in which economic prosperity is fairly wide spread.”

The Bay Area’s six-counties hold 20% of the population, though doesn’t account for the majority of the state’s personal income. The Bay Area has about 20% of the state’s employment, and captures 40% of high-income paying jobs, with 60% located across rest of the state. Today, the fastest growing regional economies in California from a jobs basis are Stockton, Fresno, and the Inland Empire, notes Thornberg.

On the housing front,Thornberg says, “Too often we hear that people are fleeing the state because of high housing costs. But housing costs are so high because the number of high-income earners across the state is growing faster than the supply of homes. Lack of supply is the critical issue. And this is important because the solutions to increasing supply are substantially different than those that deal strictly with affordability.”

Thornberg’s advice to policymakers and other public-sector leaders is to take into account and vet the narratives against real and credible data. He thinks that will allow for evidence-based decisions about where to invest time, money, and other resources.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
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