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Facebook Takes All 432K-SF at 70-Story SoMa Tower

Facebook signed a lease for 432,000 square feet at Jay Paul’s 181 Fremont in San Francisco’s Transbay district. The Menlo Park-based social media company is taking the entire 70-story office tower’s space in what is San Francisco’s largest office lease in three years.

The mixed-use development, which has 67 condos on the top 17 floors of the building, is slated to deliver in H1 2018. Initially, the first occupants will be Facebook’s Instagram photo app division.

The landmark building features a state-of-the-art exoskeleton designed in a saw tooth pattern. The 2,480 square feet of retail space leads directly to the Transbay Transit Center’s elevated 5.4-acre City Park. The 802-foot tower is the tallest mixed-use building on the West Coast, and San Francisco’s first pre-certified LEED Platinum mixed-use building.

JLL’s Zé Figueirinhas represented the tenant. NKF’s Karl Baldauf represented the landlord.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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