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EV Maker Rivian to Open Chicago Showroom
California-based Rivian plans to open its first Chicago showroom location at a leased 5,160-square-foot space at 871 N. Rush Street in the Gold Coast. The move comes nearly two years after launching production of its electric pickup trucks and SUVs in Normal, Illinois.
The showroom will launch in September, and the Chicago location will be the fifth out of a planned 10 showrooms to open this year. The showroom will allow potential customers to test drive and reserve vehicles, which otherwise are purchased online. The base price of the R1T truck is $73,000, while the R1S SUV starts at $78,000.
In late 2021, the company pulled the plug on a Fulton Market showroom as it struggled to ramp up production to meet robust early demand. The new showroom rollout comes as production is beginning to gain traction, with Rivian building nearly 14,000 vehicles in the second quarter and on track to produce 50,000 EVs for the year.
