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Chicago & Midwest  + Office  |  June 21, 2018
Paul Bubny
By: Paul Bubny

Equity Office Relaunches with Customer Success Focus

Blackstone portfolio company Equity Office is rebranding as EQ Office, with a focus on customer success. In connection with the launch, EQ will provide a range of new products, services and experiences focused on addressing the evolving organizational needs in workplace culture and flexibility.

“Technology has fueled a remarkable pace of change in how we work and live,” said Lisa Picard, EQ president and CEO. “In order to create effective venues for companies to work and live, we must have a highly curious and empathic culture—an emotional intelligence. Our new identity is a commitment to co-create spaces with our customers, and help companies recruit the best talent through experiences that cultivate openness, foster humanity and generate potential.”

Among other initiatives that also include repositioning of properties such as the Willis Tower (pictured), already underway, EQ plans to pilot-test new technology and data services for customers.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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