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Equinox, Industrious to Debut Workspace Experiences in Clubs

New York-based Equinox and Industrious formed a partnership to create workspaces co-located with fitness club locations. Operating under the co-brand Industrious at Equinox, the first location will be at 35 Hudson Yards in New York, the same location as Equinox’s 100th Fitness Club and the first-ever Equinox Hotel.

The idea was born out of strong demand for an all-encompassing experience that includes opportunities to live, work, play and work out in one seamlessly designed property. The partnership marks the launch of a new category for Equinox—and across lifestyle verticals more broadly.

Industrious at Equinox will occupy 44,000 square-feet across the eighth and ninth floors at the 72-story mixed-use development. The Hudson Yards location is set to open Q3 2019. 35 Hudson Yards will include the world’s largest-ever-constructed Equinox Fitness Club, six floors of office space, the first-ever Equinox-branded hotel, a SoulCycle, and private residences.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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