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EQ Rebrands Former Warehouse as 350 N. Orleans

EQ Office has taken the wraps off its transformation of a circa-1970s warehouse that has been reimagined as 350 North Orleans. The Blackstone portfolio company is billing the revamped property, formerly called the Apparel Center, as “the premier large floorplate building in Chicago.”

EQ is transforming 350 North Orleans through a combination of enhancements, including a nearly $20 million investment in the building’s façade, a 10,000-square-foot fitness center and a large tenant lounge and private roof deck. Blackstone purchased the River North property, once home to the world’s largest collection of apparel showrooms, in 2015.

“Work continues to evolve, and today’s leading companies are putting employees first and using their workspace as a tool to support innovation, foster community and inspire the best talent,” said EQ Office’s David Moore. “350 North Orleans has a rich history, and is a place where companies can leverage our unique advantages to thrive.”


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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