Entrada Represents Chance to Acquire Recently Renovated Boutique Asset
Entrada, a multifamily property located in the East Village neighborhood of downtown San Diego, recently sold for $60.25 million. The buyer was undisclosed.
Developed in 2004, Entrada is located at 453 13th St. and consists of 172 luxury apartment homes. The property was recently renovated and features a rooftop amenity deck with fire features.
Rachel Parsons of Berkadia Irvine completed the sale on behalf of the seller, a joint venture between IDEAL Capital Group and Pacific Urban Investors.
“Entrada represented an opportunity to acquire a recently renovated boutique luxury asset in downtown San Diego’s entertainment capital,” said Parsons. “Investors continue to be drawn to San Diego County multifamily investments due the market’s outperformance during the pandemic, accelerated growth story as well its highly compelling innovation economy fueled by life sciences.”
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.