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 CompletePlayground, a nonprofit family activity center, has leased 40,000 square feet at 30 Broad St. in Manhattan's Financial District

E-commerce Web Designer Makes Move to FiDi

Fluid, a division of Astound Media Corporation that provides e-commerce web design and visual merchandising for retailers, will relocate its New York office to the Financial District from Midtown South.

The company will occupy 5,851 square feet of space across the entire 33rd floor of 30 Broad St. Fluid will relocate from 625 Broadway during the fourth quarter.

CBRE’s Paul Walker and Ramsey Feher represented Fluid in the transaction, while David Malawer, Dan Appel, Andy Perez and Hal Stein of NKF represented the landlord, Tribeca Associates.

“Fluid’s search for a new office was originally focused in Soho and in the Midtown South neighborhoods, where the company had been operating for the past five years,” said Walker. “After looking at numerous spaces in this area and Downtown, the team was surprised to find that they could find a high-quality, modern space in Downtown Manhattan at a much more competitive price point.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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