Sub Markets

Property Sectors

Topics

New York & Tri-State CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

New York & Tri-State  + Midtown New York  + Office  | 

Durst Rebrands Two Towers with Grand Central East Designation

The Durst Organization has rebranded two commercial towers to capitalize on their location near Grand Central Terminal. The renaming of 655 Third Ave. to 5 Grand Central East and 733 Third Ave. to 11 Grand Central East marks the first official designations as Grand Central East following an approval from Manhattan Borough President Mark Levine, positioning both properties as anchors in the Grand Central neighborhood.

“Tenants are looking for high-quality office space with proximity to Grand Central Station, creating a seamless commute for their teams,” said Jody Durst, president of The Durst Organization. “Establishing 5 and 11 Grand Central East reinforces the buildings’ standing near one of the biggest transit hubs in the world.”

Durst is making $16 million of capital improvements at 5 Grand Central East, including the installation of an advanced building management system. Additionally, the two properties have seen $60 million in investments over the past decade.

Connect

Inside The Story

The Durst Organization

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Development