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California  + Retail  | 

DTLA MXU Development Downsized

Shenzhen Hazens revised the plan for a proposed $700-million mixed-use development in DTLA next to L.A. Live to include two towers with 435 condominiums, a 300-room hotel and 80,000 square feet of retail. The Chinese developer has scratched 215 condos and a third tower from the proposed 1020 Figueroa development.

The updated massing plan creates a softer street-level elevation, by reducing the eight-level podium wrapping the project from 75 feet high to 55 feet, increasing the size of the public plaza along Figueroa Street by 50% and increasing setbacks from an adjacent historic building.

Towers are proposed on two corners of the 2.7-acre L-shaped site, including a 540-foot, 38-story structure at Olympic Boulevard, and another 430-foot, 32-story building at 11th Street. The podium amenity deck connects the towers, and will be extended towards Flower Street.

Before construction commences, an existing Luxe Hotel will be demolished.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at Urbanize LAConnect With Shenzhen HazensRead more at LA Planning EIR

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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