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DTLA Freeway Cap Park Still Possible

A proposal to build park space above the 101 freeway’s Downtown Slot may have slowed down a bit, but apparently is not dead yet.

Representatives of Park 101 have begun circulating updated information on the project, which would cap four blocks between Grand Avenue and Los Angeles Street, and reconnect El Pueblo with the Civic Center.

The new park plan is split into four segments:

  • The Hill would respond to the elevation change between Hill Street and Broadway, with sloping terrain featuring native plants and a viewing deck.
  • Moving east, LA Courtyards could include a children’s play area, terrace seating, shade structures and a flexible grass area.
  • The Plaza could offer adaptable open and water space, among other features.
  • The MerCado, located between Main and Los Angeles Streets, would feature a hardscape environment that could be used for cultural events, farmer’s markets, and other functions.

Moving forward, the backers of Park 101 intend to evaluate possible funding mechanisms and the potential for the various development sites. A full build-out of the proposal carries an estimated cost of $180 million.

Friends of Park 101 will continue its campaign on June 19, with a benefit event on the grounds of the 101 freeway overpass.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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