DressBarn Plans to Wind Down 650-Store Operations

Mahwah, NJ-based DressBarn plans to commence a wind down of its retail operations, including the eventual closure of its roughly 650 stores. Stores remain open and are conducting business as usual, as is its e-commerce site.

The company said customers can continue to shop at DressBarn in-store and online, and use DressBarn-branded credit cards for purchases. There are no current changes to DressBarn’s return, refund, or gift card policies.

DressBarn’s Steven Taylor said, “This decision was difficult, but necessary, as the DressBarn chain has not been operating at an acceptable level of profitability in today’s retail environment.”

Plans for closing individual DressBarn locations, including information about store-closing sales, will be shared during the wind down process. DressBarn, which has retained A&G Realty Partners to assist on real estate-related matters, is a subsidiary of Ascena Retail Group, Inc.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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DressBarn Plans to Wind Down 650-Store Operations

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DressBarn Plans to Wind Down 650-Store Operations

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