The Downtown Los Angeles (DTLA) retail market has grown by more than 30% since 2014, and now exceeds $3.7 billion in annual sales. The Downtown Center Business Improvement District (DCBID) predicts the market is poised for the next phase of growth.
In its 2018 Downtown LA Retail Report, the DCBID points out DTLA has matured past Phase I’s early adopters, featuring goods and services, bars and restaurants. The area also accelerated through Phase II’s critical anchors that brought Whole Foods, CityTarget, and Urban Outfitters into the market.
Now, the DTLA retail marketplace has evolved beyond any previous expectations, recently attracting a new wave of global brands from around the world, including Apple, Uniqlo, and Nike, to name a few. Those retailers likely have taken note of the more than 70,000 residents now living in DTLA, a number that is expected to exceed 140,000 by 2028.
Downtown Center BID’s Nick Griffin says, “Reports of retail’s demise have been greatly exaggerated – in markets where fundamentals are strong, retail is thriving. Successful retail today requires businesses to be savvy in both ‘clicks and bricks,’ and to be innovative, engaging, and experiential – which plays to DTLA’s strengths. Retail places like FIGat7th (pictured), The Bloc, and ROW DTLA, have all built their foundations upon open, social and activated spaces that invite people to eat, shop, play, and interact.”
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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