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Downtown Healthcare Campus Unveils Large LED Cityscape Artwork

Robhana Group, Inc. illuminated the multi-story LED cityscape artwork along the 10 Freeway in DTLA near the intersection with the 110 Freeway. The occasion marked the completion of the first phase of the 100,000-square-foot healthcare campus on Washington Blvd., just west of South Park.

Named “Prelude-DTLA,” the piece was conceived as an abstract rendering of the Downtown L.A. skyline. The custom lighting technology facade brings new life to the view of Downtown for freeway commuters by displaying elegant color gradients for all occasions.

“We see Prelude-DTLA as a milestone marker for Downtown,” says Robhana Group’s Robin Hanasab. “The artwork’s skyline design recognizes and celebrates the revitalization of Downtown as a world metropolis, and it is a gateway to Downtown for those approaching Downtown from the west and south, including from LAX.”

The artwork was developed by a team that included Chris Hahn of Ware Malcomb, Gilbert Ruvalcaba of Parking Design Solutions, and StandardVision.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.