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New York & Tri-State  + Downtown New York  + Retail  | 

Dogs and Their Humans Get Pop-Up Retail

The realm of pop-up retail now extends to dogs and their humans. The Rudin Family, along with joint venture partner Eyal Ofer’s Global Holdings, has signed a lease with Human’s Best Friend, an immersive playground designed for dogs, for a two-month run at The Greenwich Lane condominiums at 15 Seventh Ave.

Upon entering the pop-up space, humans and their pets will be able to explore a series of curated environments. A product of experiential design firm LIVESIGHT, the pop-up will also feature adoptable dogs available for play in partnership with a dozen local rescue organizations.

“Our hope is that Human’s Best Friend will quickly become a must-see destination for canine lovers, visitors, and local residents,” said Michael Rudin, SVP of Rudin Management Company. “Our prime West Village location is an ideal spot to promote their mission.”

Human’s Best Friend was represented by Appear Here in negotiations, while Rudin represented ownership in-house.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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