High-rise commercial buildings

Sub Markets

Property Sectors

Topics

Phoenix & Southwest CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Phoenix & Southwest  + Phoenix  + Apartments  | 

Division President Promotion Allows Avenue5 Residential to Scale

Multifamily property management services company, Avenue5 Residential, has promoted Lesa LaRocca to division president overseeing its North Central and Southwest regions based out of Phoenix. LaRocca’s promotion will allow the company to successfully scale its organization and deliver solutions to owners of multifamily properties.

LaRocca, whose geographic areas of oversight have expanded steadily since she joined Avenue5 in 2015, will continue to lead SVPs and VPs of operations overseeing more than 100 assets and 25,000 units spanning southern Nevada, Arizona, Colorado, Utah and Texas. Additionally, she will continue to partner with multifamily owners to maximize portfolio expansion and revenue opportunities throughout the division.

LaRocca, who has been active in the multifamily industry since 1987, previously served as senior director of real estate at Greystar, SVP at Riverstone Residential Group, regional VP for Weidner Investments and managing partner for Trillium Residential.

For comments, questions or concerns, please contact Lisa Brown

Connect

Inside The Story

Connect With Avenue5 Residential

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦People
New call-to-action
New call-to-action