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Division President Promotion Allows Avenue5 Residential to Scale
Multifamily property management services company, Avenue5 Residential, has promoted Lesa LaRocca to division president overseeing its North Central and Southwest regions based out of Phoenix. LaRocca’s promotion will allow the company to successfully scale its organization and deliver solutions to owners of multifamily properties.
LaRocca, whose geographic areas of oversight have expanded steadily since she joined Avenue5 in 2015, will continue to lead SVPs and VPs of operations overseeing more than 100 assets and 25,000 units spanning southern Nevada, Arizona, Colorado, Utah and Texas. Additionally, she will continue to partner with multifamily owners to maximize portfolio expansion and revenue opportunities throughout the division.
LaRocca, who has been active in the multifamily industry since 1987, previously served as senior director of real estate at Greystar, SVP at Riverstone Residential Group, regional VP for Weidner Investments and managing partner for Trillium Residential.
For comments, questions or concerns, please contact Lisa Brown
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