Diversified Partners is ahead of the game before it starts. Diversified is developing E&E Gateway, a mixed-use project featuring retail and a hotel. The Phoenix Business Journal reports the retail project is 85% leased even before the start of construction. The project, at Ellsworth and Elliot roads, hence E&E, is expected to cost $37 to $40 million. There are over 20 businesses that have signed on as tenants for the buildings that are expected to be complete in 2024.

The hotel will be a 107-key Cambria Hotel by Choice Hotels. It’s expected to encompass 61,795 square feet and will be four stories tall, including a pool and a rooftop deck. 

Below is a list of some of the tenants committed to the space to date:

• Starbucks
• Discount Tire
• Gateway Urgent Care
• Vero
• Ono Hawaiian BBQ
• Pure Barre
• FitFX
• Cambria Hotel
• UPS Store
• Euphoria

Diversified Partners bought the land for the mixed-use center in August 2021. There are two other Cambria Hotels in the Phoenix area (photo).