Discover Midway Envisions Mixed-Use with Sports Arena
Following the release of San Diego’s Notice of Availability (NOA) for the sports arena site, Discover Midway plans to pursue redevelopment of the 48-acre property with a fresh community-centric approach. Discover Midway is led by affordable housing, sports and entertainment venue, and mixed-use development experts including Affirmed Housing, ASM Global, Brookfield Properties and National CORE.
“Our team is fully committed to creating a bright future for the sports arena site and understands the unique needs of the Midway community and San Diego,” said Jessica Jones, senior director at Brookfield Properties. “We are taking this opportunity to create an enhanced and more robust mixed-use destination that builds on our existing experience collaborating with the city, input gathered from the community and our hands-on partnership with Affirmed Housing, National CORE and ASM Global.”
Discover Midway envisions delivering a mixed-use neighborhood that includes a variety of housing with at least 25 percent onsite designated as affordable, options for a reimagined or new sports arena, office, retail, parks and green spaces. The team also plans to incorporate new transit, pedestrian and bicycle connections, enhancements and amenities.
“The sports arena site is a once-in-a-generation opportunity to add to the fabric of what makes San Diego a special place for all,” said Jimmy Silverwood, executive vice president at Affirmed Housing.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.