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Digitally Native Retail Brands Flourish in the Brick-and-Mortar World
The pandemic accelerated an e-commerce boom that had been a long time coming, according to Placer.ai. The environment was ideal for both Digitally Native Brands (DNBs) – brands that first launch online – as well as Direct-to-Consumer Companies (DTCs), or those that sell primarily through direct channels.
The rise of DNBS and DTC’s didn’t lead to the collapse of brick-and-mortar retail, though. “Foot traffic data continues to demonstrate the vital role physical stores play in the modern world,” Placer.ai says in a new white paper, Digitally Native and Direct-to-Consumer Brands Take to the Streets. “As the dust settles on a post-pandemic retail landscape, it’s becoming increasingly clear that even brands that were born, or primarily operate, in the digital sphere can benefit from an offline presence.”
The white paper takes an in-depth look at DNBs and DTCs operating in the physical world. Employing a variety of location intelligence metrics, the report reveals the ways in which a robust brick-and-mortar operation is critical for DTCs and DNBs looking to build brand awareness, streamline distribution and drive consumer engagement.
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