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Digitally Native Brands Thrive in Brick-and-Mortar Settings
Although Digitally Native Brands (DNBs) such as Warby Parker begin as a pure e-commerce play, many DNBs eventually move offline to leverage the various benefits of brick-and-mortar channels and grow their business even further, says Placer.ai.
Several DNBs are building massive store fleets, Placer.ai says. Others focus on a couple of well-placed stores, and still others focus on temporary pop-ups to reap the benefits of physical stores without the long-term commitment.
“Physical venues offer retailers a range of benefits,” reports Placer.ai. “Brick-and-mortar stores can open up new sales channels, facilitate an immersive brand experience, enable consumers to engage directly with the brand’s product and reduce customer acquisition costs. DNBs have proved particularly adept at opening stores that consumers will actually want to visit, with leading digitally native brands seeing strong foot traffic trends in 2023.”
In a new white paper titled “How Physical Stores Helps DNBs Thrive,” Placer.ai explores the diverse methods that DNBs are using to drive growth through brick-and-mortar expansion.
Pictured: A Warby Parker store in Los Angeles.
- ◦Lease
