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Digitally Native Brands Thrive in Brick-and-Mortar Settings

Although Digitally Native Brands (DNBs) such as Warby Parker begin as a pure e-commerce play, many DNBs eventually move offline to leverage the various benefits of brick-and-mortar channels and grow their business even further, says 
Several DNBs are building massive store fleets, says. Others focus on a couple of well-placed stores, and still others focus on temporary pop-ups to reap the benefits of physical stores without the long-term commitment.  

“Physical venues offer retailers a range of benefits,” reports “Brick-and-mortar stores can open up new sales channels, facilitate an immersive brand experience, enable consumers to engage directly with the brand’s product and reduce customer acquisition costs. DNBs have proved particularly adept at opening stores that consumers will actually want to visit, with leading digitally native brands seeing strong foot traffic trends in 2023.” 

In a new white paper titled “How Physical Stores Helps DNBs Thrive,” explores the diverse methods that DNBs are using to drive growth through brick-and-mortar expansion.

Pictured: A Warby Parker store in Los Angeles. 


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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