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Digital Twin Provider Willow Completes Funding Round

Dallas-based Willow, a leading provider of digital twin solutions for critical infrastructure and real estate, has successfully completed its latest funding round, raising $28.8 million. Finalized in December, the round will enable the ongoing deployment of Willow’s software, WillowTwin, to its blue-chip customer base. 

Willow’s existing shareholders who participated in the round included Willow chairman and director Nicholas Moore, the former CEO of Macquarie Group; Jim Cooney, chairman of TCI Renewables and a director of Willow; and Ric Clark, the former CEO of Brookfield Properties. 

Willow CEO Joshua Ridley said the most recent capital raise was a vote of confidence from existing investors and highlighted the critical nature of the digital twin technology for built assets. 

The investment round follows a recent recalibration of Willow’s strategy to focus on its largest growth area, real estate and smart facilities. “Digital twins have many applications, but this is a time for sharp focus on where we are uniquely positioned to win,” said Ridley. 


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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