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New York & Tri-State  + Midtown New York  + Office  | 

Digital Twin Leader Willow Names Head of North America Real Estate

Digital twin solutions provider Willow, with U.S. headquarters in Midtown Manhattan, has appointed Justin McCullough as head of real estate – North America. He’ll be responsible for driving growth in the real estate sector, helping Willow’s customers achieve digital transformation, creating more efficient, sustainable and secure building portfolios.  

McCullough’s experience includes more than 25 years as a technology leader in product and growth initiatives across software as a service in e-commerce, IoT and building controls. Most recently, he served as global product leader and head of product & engineering for the sustainability and smart buildings team at CBRE. 

“As buildings become more and more data-rich and silos between systems are removed, we need smarter platforms to understand this interconnectedness and make sense of the complexity within the built environment,” said McCullough, who is based in Austin. 


Inside The Story


About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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