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Digital Realty Sounds the Call for Industry Transformation

Digital Realty is taking by the bull by the horns on what the San Francisco-based company sees as the industry’s transformation to a data-centric architecture. “The transition to the digital economy has rapidly picked up pace in the last year, remaking both public and private companies across all industries, transforming how they create and deliver value,” the company says.

At IDC, Courtney Munroe, research VP, worldwide telecoms research, said, “The accelerating shift to always-on digital business is creating new architectural challenges for both enterprises and service providers—from ever- increasing data volumes being created in multiple locations, regulatory and security concerns and a requirement to exchange data with new communities of business partners.

“Our industry research points to a growing need for this kind of combination of open interconnection and next-generation colocation that will reduce the complexity of digital transformation,” he continued.

Accordingly, Digital Realty has laid out a “manifesto” for transforming to a connected data community approach. It sounds out the key themes of the manifesto as follows:

DIGITAL ECONOMY. “The Digital Economy is remaking both private and public enterprises across all industries, transforming how they create and deliver value.”

REQUIRES A NEW BUSINESS ARCHITECTURE. “To succeed, companies need to operate ubiquitously and on-demand, augmented by real-time intelligence to best serve customers, partners and employees across all channels, business functions and multiple points of business presence.”

DATA GRAVITY IS THE OBSTACLE. “Data Gravity inhibits workflow performance, raises security concerns, and increases costs, all complicated by regulatory and legacy architecture constraints. With Data Gravity, the laws of physics and IT intersect to provide a proxy for a new age of business architectures that enterprises will be driven to adopt and service providers will be pressed to support.”

FORCES A SHIFT TO A DATA-CENTRIC ARCHITECTURE. “Data Gravity forces a shift to a data-centric architecture, where data is at the center of the architecture and integration is the challenge. Local copies of private, shared and public data sets need to be integrated as part of decentralized workflows which originate and traverse across multiple internal and external platforms, with the ability to support policy enforcement controls, real time analytics and interactive cross-platform orchestration.”

NEEDS A CONNECTED DATA COMMUNITY APPROACH. “This requires a new approach, one that moves beyond cross connects and traditional interconnection backhaul, giving way to an era of open, pervasively connected data communities colocated at centers of data.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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