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New York & Tri-State  + Midtown New York  + Office  |  July 1, 2021
Design firm Spectorgroup is relocating its headquarters to 200 Madison Ave. in Midtown Manhattan
Paul Bubny
By: Paul Bubny

Digital Partner Moves Up Madison Avenue

George Comfort & Sons and its partners Jamestown and Loeb Partners Realty have secured of a new 5,014-square-foot lease agreement with Appnovation at 200 Madison Ave. Following this signing, the 750,000-square-foot Midtown tower is 95% leased.

Appnovation is a global digital partner offering services that include experience design, brand marketing and communications, technology and platform development, and corporate governance solutions. The tenant will occupy a portion of 200 Madison’s 21st floor following a relocation from 135 Madison Ave. in the third quarter. 

“Appnovation was looking to remain in the same transit-rich neighborhood while seeking newer space and a smooth transition, and we’re pleased to be able to accommodate their needs at 200 Madison,” said George Comfort & Sons president and CEO Peter S. Duncan.  

George Comfort’s Andrew Conrad and Matt Coudert represented 200 Madison ownership. Appnovation was represented by Avison Young’s Joshua Goldman.

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Inside The Story

George Comfort’s DuncanAvison Young’s Goldman

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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