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Developer ‘Angling’ Towards a 45-Story DTLA Tower

Los Angeles Historic Core landlord Joseph Hellen is reviving plans for a 45-story tower in DTLA on Spring Street. Downtown Management plans to develop a mixed-use project adjacent to the Spring Street Arcade at 525 S. Spring St.

The development would include 360 residential units 25,000 square feet of street-fronting retail and a subterranean parking garage. The 500-foot tall, blue-glass clad building is envisioned to be built in an angular shape that shifts along property lines to create open space.

The revised design vision from architecture firm asap/ adam sokol architecture practice pllc would rise on a parking lot and space currently used for a swap meet. Previous incarnations of the developers plan incorporated renovating the three adjacent Broadway theaters – the Roxie, Cameo and Arcade, which are also owned by Hellen.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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