Detroit’s Former Uniroyal Riverfront Site Eyed for Redev
Detroit’s city-owned former Uniroyal Tire Co. factory site on the east riverfront is being eyed for redevelopment by Dan Gilbert’s Detroit-based Bedrock LLC. The 43-acre property sits across from Belle Isle, and would be Gilbert’s largest, and perhaps most ambitious project to date.
Over the past seven years, the company has boosted its development pipeline through a host ofacquisitions and planned developments in and around downtown Detroit. Company officials have met with city and government officials about the Uniroyal property, though a deal is not finalized.
One potential use being discussed is a mixed-use development, although any development plan must address challenges. Roughly a third of the site has been remediated from its industrial use as a tire manufacturing plant and a coal-gasification plant. The city acquired the property in 1981 from Uniroyal for $5 million.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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