As part of an ongoing strategic effort to reorganize under a practice-led model, Minneapolis-based Nelson Worldwide, award-winning architecture, design, and strategy firm, has promoted VP and retail practice leader Bevan Bloemendaal to chief brand and creative officer.  

“Bevan and I immediately connected on our shared vision of an organization led by strategy, insights, and purpose, and I look forward to working alongside him to evolve the brand while honoring its tradition and history,” said CEO John “Ozzie” Nelson Jr. “Bevan’s unique point of view and vision for the future of Nelson is in lockstep with our purpose to boldly transform all dimensions of the human experience.”   

In this newly created role, Bloemendaal will serve as creator, evangelist, and quantifier, forming a critical bridge between art and science and partnering with practice leaders to shape the Nelson brand purpose, creative vision, and visual brand language. Bloemendaal will lead the brand marketing, sales marketing, strategy & insights, digital experience, and brand identity and communications groups.