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DeRose & Appelbaum Adds Two Partners, Retail Brokerage Rebrands as Maven

DeRose & Appelbaum, a San Francisco-based retail brokerage and advisory firm, added Pam Mendelsohn and Sarah Brett Schwartz as Partners. The firm is also rebranding itself as Maven. The changes position the company for continued expansion of its core retail business, while also growing its office and industrial sector portfolios, notes Santino DeRose, co-founder of the firm (pictured above with Mendelsohn).

The power duo merged their respective successful retail backgrounds over the past decade. They join after most- recently serving at Cushman & Wakefield

The pair has transformed neighborhood shopping districts and reshaped iconic corridors from Jackson Square and Fillmore Street to the Valencia/Mission District and Union Square. That encompasses deals with such fashion and design brands as Isabel Marant, Parachute Home, Veronica Beard, and Tory Burch, and nationally-recognized restaurants such as State Bird Provisions, Angler, Souvla, Saison, and Noosh.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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