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Phoenix & Southwest  + Southwest  + Industrial  | 

Denver Packs a Punch with Big Data Influence

Denver continues to perform as a small market with a big data center punch. The metro doubled its data center absorption in 2020, growing from 2.5 to 5.3 megawatts – placing it just between the much larger Houston and Los Angeles markets.

As with Phoenix, data center construction in Denver was nonexistent in 2020 but steady growth through managed services, software, and cloud colocation requirements are creating opportunity and demand.

“Denver is always on the radar among the Fortune 500, particularly tech and finance companies as well as smaller retail colocation; its main source of demand,” says Mark Bauer, JLL managing director. “Rents in Denver remain competitive, though power has remained at 7.2 cents per kWh. That could change in the future as Denver continues to invest in renewable energy resources. Like Phoenix, Denver’s task on the demand side is to deliver the contiguous space that end users will require of this evolving market.”

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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