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Delayed Marriages Drive Continued High Multifamily Demand

Marriage, a decision closely associated with home buying, is having some interesting impacts on the multifamily sector. Delays in marriage are contributing to delays in people buying homes. Research by CBRE shows that later marriages are keeping younger adults in rental housing longer, contributing to the high multifamily demand in recent years.

The average age of U.S. adults at their first marriages has risen to historical highs. In 2018, the average age was 29.8 years for men and 27.8 for women. By comparison CBRE notes, from 1960 to 2018, the average rose seven years for both men and women. Over the past 10 years alone, the average climbed by two years.

CBRE head of multifamily research, Jeanette Rice, wrote, “Delayed marriage clearly helps explain delayed home buying. Yet, the importance of marriage for homeownership is changing.”

CBRE says marriage rates, in general, are declining; 50 years ago, 72% of all adults 18 and over were married compared to 50% today. Also, the share of adults that have been married at least once (but may currently be unmarried due to divorce or widowhood) has fallen from 85% in 1960 to 67% today.

Non-married couples living together, single-person households and single-parent households are much more common today and are better represented among home buyers than in previous generations. For example, NAR reports that single women now account for 18% of home buyers.

The National Association of Realtors’ (NAR) 2018 Home Buyers and Sellers Generational Trends Report found married couples are far more likely to purchase a home than any other household type, making up 66% of home buyers across all age categories.

For comments, questions or concerns, please contact Dennis Kaiser

Read More News Stories About: National Association of Realtors
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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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