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New York & Tri-State  + Outer  + Retail  | 

Danish Rainwear Brand Opens Second U.S. Store

The Hudson Companies said that Rains, a contemporary rainwear lifestyle brand, has opened a concept store in a 1,500-square-foot space at House No.94 on North 3rd Street in Williamsburg. The Danish company signed a five-year lease this spring, joining Pilates studio [solidcore] and French fashion house A.P.C. in the building.

ABS Partners Real Estate’s Mark Tergesen represented ownership, while Zelnik & Company represented Rains.

The concept store is Rains’ first location in Brooklyn and second in the U.S., following the 2017 opening of a location on Lafayette Street in SoHo. The new store occupies a portion of the retail space at the base of the seven-story mixed-use building that opened in May of 2018.

“The Scandinavian aesthetic and functionality of the Rains product are so great you can appreciate them even on a sunny day, but especially as we head into these blustery winter months,” said Hudson principal Alison Novak.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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