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Cyber Monday Sales Hit $3.4B, Top U.S. Online Spending Day in History
Holiday season U.S. retail e-commerce spending from desktop computers reached $3.36 billion for Cyber Monday 2017 and the holiday weekend following Thanksgiving, according to research by comScore. That was up 26% versus year ago, representing the heaviest online spending day in history and the first day to ever surpass $3 billion in desktop sales.
The weekend after Thanksgiving also proved to be strong, as it marked the third straight year in which both Saturday and Sunday individually had billion-dollar online shopping days, combining for $2.92 billion for a year-over-year increase of 17%. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $10.21 billion, up 21% versus last year.
comScore’s Andrew Lipsman says, “Every year it seems there’s talk of the big promotional days becoming less important as promotions get extended across so much of the season, but the data suggest the exact opposite – that the biggest promotional days are only getting more important with time.”
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