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National  + Retail  | 
JRW Realty Closes Over $800M in Properties in 2022

CVS, Aetna $69B Deal Remakes Retail & Healthcare Experience

CVS Health is acquiring Aetna in a monumental deal valued in the neighborhood of $69 billion, but perhaps even more important, the move reflects significant shifts underway in both the retail and healthcare sectors. Retailers are looking for ways to meet the challenge posed by online giant Amazon, and healthcare companies are seeking innovative avenues to better connect with customers and deliver services.

Not only is the vertical integration acquisition one of the largest so far this year, it creates an innovative triple threat through the combination of CVS’s pharmacy and pharmacy benefit manager (PBM) platform with Aetna’s insurance business. CVS’ retail footprint of nearly 10,000 pharmacies and more than 1,000 walk-in-clinics would be leveraged for pharmacy, nutrition, clinical, vision and even beauty services.

It also creates another customer touch-point outside expensive hospital emergency room visits for an insurer, and gives people new reasons to visit a CVS store, which will still sell traditional household goods. The effort to cut emergency room use by Aetna’s roughly 23 million members by enhancing preventative care in CVS locations could save more than $1 billion each year.

CVS is hoping to gain additional scale in order to negotiate better prices for prescription drugs sold through its PBM business. Aetna’s insurance business will be bolstered since it could potentially offer its customers lower co-payments.

The CVS/Aetna combination also will counter a potential threat from the big e-commerce retailer. Amazon is reportedly exploring a move into the drug industry, and has held preliminary discussions with generic drug makers to get into the pharmacy business. If consumers can fill their prescriptions via Amazon, that could eliminate a primary reason customers go to a CVS retail store.

Once the CVS/Aetna deal closes, which is expected in the second half of 2018, Aetna will operate as a stand-alone business unit within the larger company, led by members of the insurer’s current management team.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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