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Chicago & Midwest  + North Side  + Retail  |  July 8, 2020
Retail Lease Activity Picking Up in North Suburban Chicago
Paul Bubny
By: Paul Bubny

CushWake Partners with Placer.ai on Foot Traffic Analytics

Cushman & Wakefield forged an agreement with foot traffic analytics platform Placer.ai, and will deploy the platform nationwide. The Chicago-based services firm says the partnership will enhance its ability to help clients make data-driven decisions about their portfolios, particularly in retail.

“In the current environment, it is imperative that tenants and property owners – especially in the retail sector – understand where they have the best chances of success and how a location can optimize the goods or services they offer,” said Barrie Scardina, head of retail for Cushman & Wakefield in the Americas. “By adopting technology solutions like Placer.ai, Cushman & Wakefield empowers clients to make well-informed, data-driven decisions about their portfolios.”

Placer.ai harnesses mobile data from tens of millions of devices, thereby applying the latest in AI, machine learning and big data analytics to generate accurate insights and behavioral predictions for any location or store, Cushman & Wakefield said.

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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