High-rise commercial buildings

Sub Markets

Property Sectors

Topics

National CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

New call-to-action
National  | 

CushWake Blockchain Report: Preparing for CRE Industry Disruption Ahead

Blockchain, the $945 million-dollar technology underlying cryptocurrencies, is expected to have a lasting impact on the commercial real estate sector around the globe. Cushman & Wakefield’s latest research, “Blockchain, Bitcoin and Real Estate – Part 2 of the Tech Disruptor Series,” takes a deeper dive into the industries and verticals most likely to transition to blockchain technology in the coming years, and how these innovations will, in turn, impact commercial real estate.

While blockchain is forecast to turn into a billion-dollar industry in the next few years, growing to $9.7 billion by 2021, the report indicates that adoption in the CRE markets is limited. To date, a handful of single-family sales have taken place using cryptocurrency. Though, venture capital expenditure in blockchain technology has exploded. CB Insights estimates $1 billion in funding was raised in 2017.

Cushman & Wakefield’s Revathi Greenwood says, “As of today, blockchain and cryptocurrency adoption in our [CRE] industry is in its early stages, but as with any technology that possesses the potential to essentially redefine how transactions occur in the real estate space, we are paying close attention to it.”

She also notes, “As operational hurdles are addressed, convergence with other technologies grows and questions over scalability are answered, we expect blockchain to influence and impact commercial real estate across several verticals.”

Blockchain technology, also known as distributed ledgers, provides a transparency that many real estate processes lack or do not have access to. At the heart of this technology’s value is transparency and efficiency, which lends itself to a variety of real estate applications from title insurance, due diligence, smart contracts and their supply chain management processes.

Cushman & Wakefield’s Jeff Lessard points out that blockchain technology should result in faster transaction processes, specifically cross border transactions. “This improved efficiency will have numerous financial benefits, including reduction in friction costs of commercial real estate transactions, like fees tied to document preparation and review,” he says.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at Cushman & Wakefield reportConnect With Cushman & Wakefield’s GreenwoodConnect With Cushman & Wakefield’s Lessard

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

New call-to-action
New call-to-action
New call-to-action