The Crystal City Business Improvement District (BID) has launched #LoveNationalLanding, a new art campaign aimed to liven the local streetscape and unify the community, while also highlighting the work of area businesses and local artists.

To kick off the initiative, an array of artwork featuring sunbursts, blooming flowers and oversized hearts with encouraging messages was unveiled across several storefronts in National Landing, the district that encompasses Crystal City, Pentagon City and Potomac Yard.

“We are thrilled to introduce our #LoveNationalLanding campaign and couldn’t think of a better way to launch this initiative than the painted storefront campaign, which conveys our unwavering support for our small businesses and the vital role that public art plays in our community,” said Tracy Sayegh Gabriel, president at Crystal City BID.

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