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Crunch Fitness Doors to Swing Open in Sugar Land

A Crunch Fitness franchisee has signed a 30,240-square-foot lease for the first of eight locations planned for Fort Bend and Brazoria counties, as gyms reopen statewide. The franchisee snapped up a vacant Michael’s store in First Colony Commons at 15385 Southwest Freeway in Sugar Land with an anticipated opening in early October.

The new gym will be situated roughly one mile north of a now-shuttered 24 Hour Fitness.

“There is an opportunity to capture that market,” says Neal Thomson, vice president of NewQuest Properties and the franchisee’s broker in the market. “This location checked off a lot of boxes for us. We’ve been eyeing this site for a long time.”

Crunch Fitness claimed an anchor space fronting Southwest Freeway, visible to nearly 242,000 vehicles per day and part of a 410,000-square-foot power center. Kristen Barker of Wulfe & Co. Inc. leases the project for the Dallas-based landlord, TPP 306 First Colony LLC.

The NewQuest client is planning to open one Crunch Fitness gym per year in its two-county territory. “Sugar Land was our first target in Fort Bend County. Pearland will be next,” Thomson says.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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