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California  + Los Angeles  + Retail  | 

Crossroads Hollywood MXU Receives Planning Commission OK

The $1-billion Crossroads Hollywood mixed-use campus received L.A. city planning commission approval. Harridge Development Group’s proposed development will offer 950 apartments and a 308-room hotel on an 8.3-acre site at 6671 Sunset Blvd. The project would be built where Crossroads of the World, a mid-1930s outdoor shopping area recognized for its rotating globe, now stands.

The proposed 1.4-million-square-foot transit-oriented project includes nine new structures, including a 26-story hotel and two residential towers, one 30 stories, the other 31. Also planned is 190,000 square feet of commercial space, including a new movie theater.

Project supporters say Crossroads Hollywood is needed to meet housing demand, and would revitalize an area in Hollywood ripe for rejuvenation. Opponents don’t like the idea of the development’s size and potential traffic impacts, and expressed concerns over historic preservation and other neighborhood issues.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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