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Crossroads Hollywood MXU Receives Planning Commission OK

The $1-billion Crossroads Hollywood mixed-use campus received L.A. city planning commission approval. Harridge Development Group’s proposed development will offer 950 apartments and a 308-room hotel on an 8.3-acre site at 6671 Sunset Blvd. The project would be built where Crossroads of the World, a mid-1930s outdoor shopping area recognized for its rotating globe, now stands.

The proposed 1.4-million-square-foot transit-oriented project includes nine new structures, including a 26-story hotel and two residential towers, one 30 stories, the other 31. Also planned is 190,000 square feet of commercial space, including a new movie theater.

Project supporters say Crossroads Hollywood is needed to meet housing demand, and would revitalize an area in Hollywood ripe for rejuvenation. Opponents don’t like the idea of the development’s size and potential traffic impacts, and expressed concerns over historic preservation and other neighborhood issues.

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Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.