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CREtech’s Michael Beckerman: “We’re in the Second Inning” of Proptech Adoption

When looking at the inroads being made by proptech into commercial estate, “Too much is made about how many venture dollars are going into the space,” says Michael Beckerman, CEO of CREtech, the world’s largest platform devoted to commercial real estate technology. “That’s not the right barometer.”  

What is the right barometer of progress, Beckerman tells Connect Media CEO Daniel Ceniceros, is adoption of proptech by its end users. “And the truth is, it’s still slow and it’s still hard.” Commercial real estate is the largest industry on earth, he observes, and also the industry that invests the least in R&D and innovation. 

That being said, Beckerman likes to remind people, “We’re in the second inning” of proptech adoption by CRE. 

In this video, taped in advance of CREtech New York 2022, Beckerman and Ceniceros also discuss whether there are companies that are adopting while successfully growing the company, the climate for fundraising and investment in the proptech space, and the upcoming event in New York, scheduled for Oct. 12 and 13 at Pier 36 in Manhattan. 

“The thing that gives me great pride is that we’re expanding the conversation” around proptech, Beckerman says. In addition to hosting a Who’s Who of major owners and developers, “we’re talking about climate, we’re talking about affordable housing, we’re talking about construction.”

Click on the link below for the complete video. Click here to register for CREtech New York.


Inside The Story


About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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