Crescent Foods and H-E-B Form Strategic Partnership

Halal hand-cut meat and poultry product provider, Crescent Foods, announced a strategic partnership with Texas-based retailer, H-E-B. The program includes a wide variety of fresh Halal hand-cut chicken, beef and lamb products as well as frozen offerings. Now available in select Houston locations, the program is expected to quickly expand throughout Texas.

“While innovative retailers like H-E-B have carried Halal meat and poultry products in the past, the integrity of much-sought-after Halal hand-cut raises the bar,” said Huthyfah Abed, executive national sales director for Crescent Foods. “While shopping at H-E-B stores, we are proud to provide the opportunity for Muslim-American guests to complete their shopping experience with freshly stocked Crescent Foods products.”