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CRE INSIGHTS: A Peek Into Swig’s 3415 Sepulveda Redo

The Swig Company completed a remodel of Sepulveda Center in Los Angeles. Connect Media asked the company’s Cory Kristoff, SVP-Asset Management, to share insights behind the renovations at the nearly 180,000-square-foot tower in our latest 3 CRE Q&A.

Q: Sepulveda Center is a highly visible asset to commuters along the 405 freeway. What was the inspiration for the recent renovations at 3415 Sepulveda?
A:
When we purchased 3415 Sepulveda, we saw a great opportunity to take an already iconic Westside asset to the next level. We collaborated with Carlos Carrasquillo and Ricardo Moura of LA-based Wolcott Architecture to reimagine the tenant and guest experience. With this new vision, and a little capital, we transformed the arrival experience, and created ideal indoor and outdoor common areas for occupant enjoyment and convenience. 3415 Sepulveda is also part of Swig’s newly-launched h3experiences program, which allows its tenant members access to amenities and services throughout our California portfolio buildings.

Q: What makes 3415 Sepulveda such a good business location? Tell us more about the 12-story building.
A:
It’s an institutional office tower, in a great location at the intersection of the 405 and the 10 freeways, and it has unobstructed views of the Hollywood Hills and the Pacific Ocean. The new, modern lobby design, conference center, and common area improvements make it a convenient and wonderful place to do business that is centrally located in West LA. I particularly enjoy the newly-renovated outdoor areas that allow people to work differently. It’s created an outdoor ‘oasis’ experience for tenants in which they can work and relax.

Q: Now that these renovations have been completed, what has been the response from a leasing perspective?
A:
At the end of last year we announced leases that accounted for about 23% of the building, including several full floor leases, and that was a strong indication that tenants appreciate the new amenity spaces and location of the building. We’re currently about 90% leased, and we have a few select opportunities remaining including one full floor.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.