The Dallas Cowboys already lead the NFL in attendance, drawing over 90,000 fans a game. And to keep them coming, the team is spending money to neaten up the stadium. The stadium, called “The House That Jerry Built”, referring to its owner Jerry Jones, will get $180 million in upgrades. The interior renovations will include touching up its premium clubs and suites and as well new millwork and finishes.

Work will begin in January and continue through July 2025. The privately funded initiative is part of a larger, $295 million set of stadium improvements approved by NFL owners late last year.

The stadium is not just a mecca for football, it has already been selected as a venue host of the upcoming 2026 FIFA World Cup, and North Texas officials are pushing for AT&T Stadium to host the tournament final. 

AT&T Stadium — then called Cowboys Stadium — hosted Super Bowl XLV in 2011.